E-commerce fit for luxury retail.
Free Association teamed up with Tory Burch on an overhaul of their e-commerce platform, evolving UX throughout the shopping funnel and establishing their first digital product design system. We served as the sole design team, and expanded in-house capabilities in product management, research and engineering. Our team defined new brand and product standards, reshaped content strategy, designed and prototyped UI patterns, built a robust product roadmap, supported A/B testing, delivered front-end code for key templates, and oversaw QA efforts through ongoing launches.
"Herculean efforts all around! We value Free Association's partnership deeply, and are proud of all that we've accomplished together."