Company

The future is free.

Our name represents the boundless potential of creative freedom and thoughtful experimentation. It reflects our shared spirit of endless curiosity, learning and adaptation.

Teammates

We’re a humble, tight-knit team that draws energy from big challenges and works hard to make a positive impact in our world.

Years Running

Our company is founded on 20 years of friendship. We support each other like family and build on a foundation of trust, patience and respect.

100^%

Remote

We prioritize talent over location, building remote parity as collaborators across 10 different U.S states.

90^%

Referral Rate

We’re proud to say our business is built upon referrals from current and former clients. Good work begets good work.

Average Team Size

Our lean, highly collaborative teams produce rapid and impactful work. We act as an extension of partner teams and scale up when ready.

Awards Showcased

Product success should not be measured by awards. We focus on meeting outcomes, performance metrics and real-world user needs.

We invent elegant, purposeful products and systems that move people and businesses forward.

We build cross-functional teams with a range of diverse perspectives and design skills.

Strategic Planning
Strategy Validation
UX Research
Usability Testing
Product Leadership

IA & UX Design
UI & Visual Design
Prototyping
Brand ID & Visual Systems
System & Guideline Design

Technical Strategy
Functional Prototyping
UI Libraries
Design Tools & Plug-Ins
Design System Platforms

Our team shares a set of values that guide how we work, create and live everyday.

Heart

Find enjoyment in each day. Bring enthusiasm and courage to each challenge. Never be bored. The journey is the destination, so enjoy the ride.

Perspective

Hone your craft and gain perspective. Experience a range of design challenges varying in scale, industry, medium and setting. Check your ego and open your mind to many points of view.

Invention

Create better ways of working. Embrace complex problems with lateral thinking. Experiment rapidly with a mindset rooted in the scientific process. Keep user needs in view. Heart of an artist, mind of a scientist.

Clarity

Strive for absolute clarity in thinking, writing and speaking. Be thoughtful, careful, and persistent in your work. Define clear objectives and success measures for client partners, their products and yourself.

Flow

Focus and immerse yourself in your work. The best teams push beyond personal pride and work in harmony together towards ambitious outcomes. Collaborate with creativity and humility. Grow and be happy. Focus determines reality.